• Own inbound lead intake, routing, and speed-to-lead SLAs, ensuring timely follow-up on high-intent prospects. • Monitor inbound lead flow daily; flag delays, stalled opportunities, or follow-up risks to Growth Strategists. • Maintain Salesforce data accuracy, stage integrity, and overall pipeline hygiene. • Create and maintain pipeline, lead, and performance reporting for the Growth team and leadership. • Own Yardi Matrix data pulls and enrichment for inbound and outbound growth efforts. • Research inbound prospects prior to demos (portfolio details, ownership/PMC insights, market context). • Create standardized internal demo briefs to ensure consistent preparation. • Support demo scheduling, follow-up execution, and outcome tracking in Salesforce. • Assist with smaller opportunity calls or prospect communications when appropriate and directed. • Own Gong tagging standards and inbound call categorization (objections, value drivers, competitive mentions). • Synthesize recurring insights and share themes with Sales and Marketing to improve messaging, qualification, and enablement. • Help translate sales conversations into structured feedback loops that improve inbound performance. • Support inbound nurture sequencing in partnership with Sales and Marketing. • Assist with outbound list preparation and light outreach coordination where it supports inbound pipeline health. • Support conference and event initiatives, including meeting booking, prospect outreach, and post-event follow-up tracking. • Own organization and updates of sales enablement materials and templates. • Support documentation of inbound sales processes, SLAs, and playbooks. • Identify opportunities to streamline workflows and reduce administrative lift for Growth Strategists. • Provide Marketing with reporting on inbound lead quality, conversion trends, and pipeline performance. • Share qualitative prospect insights (objections, value drivers, friction points) to inform messaging and campaigns. • Act as connective tissue between demand generation and revenue execution.