• Own full sales cycle (prospecting → close → expansion) for APEX Treasury and trade solutions; consistently exceed quota selling to mid-market, enterprise, and growth-stage startups • Build and manage pipeline with disciplined territory planning, account strategies, and accurate forecasting • Lead pilots and coordinate cross-functionally (Product, Engineering, Compliance, Customer Success, custody/stablecoin partners) to ensure smooth onboarding • Develop GTM plays (pricing, packaging, vertical motions) and partner with Marketing on demand gen and case studies • Ability to find workarounds and close deals, regardless of tools or processes in place