We make it easy to secure your cloud transformation. Get fast, secure, and direct access to apps without appliances.

Senior Director, Web Marketing

MarketingMarketingFull TimeRemoteTeam 5,001-10,000Since 2008H1B SponsorCompany Site LinkedIn

Location

United States

Posted

33 days ago

Salary

$196K - $280K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Develop and execute a comprehensive global web strategy that positions Zscaler websites as primary revenue drivers through demand generation and pipeline growth • Lead SEO and answer engine optimization (AEO) strategies to increase organic search traffic while adapting to AI-driven changes in search behavior • Direct a high-performing, cross-functional global web team, fostering a culture of innovation, accountability, and professional development • Leverage advanced analytics and CRO techniques to optimize the customer journey and deliver data-driven website performance improvements • Partner with product marketing, UX design, and demand generation teams to align web strategy with company-wide marketing campaigns.

Job Requirements

10+ years of progressive experience in digital marketing and web strategy, with 5+ years in senior leadership roles managing global web operations
Proven track record of managing multi-site, multi-language web portfolios and driving significant organic traffic and pipeline growth
Deep expertise in SEO/AEO strategy, technical SEO, and content optimization within complex global environments
Strong proficiency with analytics platforms and conversion rate optimization (CRO) methodologies
Demonstrated success leading and developing large, cross-functional teams and managing high-level stakeholder relationships