• Own the full lifecycle of the General Chemistry product portfolio, from strategic planning and product definition through global launch, positioning, and post-launch optimization. • Lead the development and execution of go-to-market strategies and integrated marketing campaigns to drive adoption and commercial success. • Ensure strong cross-functional alignment (R&D, zone marketing, sales, regulatory, clinical, and operations teams) to deliver differentiated, customer-centric solutions. • Serve as a General Chemistry subject matter expert across stakeholder groups, including laboratorians, hospital administrators, and ministries of health. • Proactively gather, synthesize, and translate market dynamics, customer insights, and unmet needs into actionable portfolio strategies and that guide innovation and long-term growth. • Continuously monitor and assess competitive landscapes and emerging trends. • Develop compelling positioning, value propositions, messaging frameworks, and sales enablement tools that clearly articulate differentiation and demonstrate measurable value to customers and decision-makers. • Translate customer insights and market requirements into clear product definitions and design inputs.