• Develop and execute market-specific strategies • Own all pre-launch deliverables for the NC market • Recruit, hire, train, and manage local field marketer(s) and brand ambassador(s) • Execute and manage high-stakes relationships with local hospitals and health systems • Build local brand equity through strategic community partnerships and grassroots engagement • Plan and execute localized marketing campaigns and manage regional budgets • Own regional marketing metrics and performance data • Lead regional event planning and execution