• Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement • Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, go-to-market, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions • Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services. Develop audience-specific strategies that align product goals with user needs across the marketing funnel • Bridge Traditional and Onchain Finance: Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value • Collaborate and Influence: Act as the go-to marketing lead for your product category. Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio • Market Intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated