Based in Bradenton, Florida, JiffyShirts is an online clothing store for men, women, and children offering a wide selection of blank clothing that can be printe

Paid Social Strategist

Performance MarketingPerformance MarketingFull TimeRemoteSeniorCompany Site

Location

California

Posted

66 days ago

Salary

$115K - $145K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

• Own and scale Jiffy’s paid social strategy across Meta (Facebook & Instagram), TikTok, YouTube, Pinterest, and emerging platforms. • Develop and execute full-funnel paid social campaigns that balance short-term performance with long-term demand creation. • Design campaign structures including audience segmentation, budgeting, testing frameworks, and scaling strategies. • Lead paid social creative strategy, partnering with internal teams and contributing directly to the development of static, UGC-style, and short-form video ads when needed. • Plan and execute structured testing across audiences, creative, messaging, and formats, translating learnings into repeatable growth. • Analyze performance using platform data and Excel, delivering clear insights and recommendations to improve efficiency and ROAS. • Own reporting and KPI tracking, identifying trends and opportunities across channels. • Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals. • Stay ahead of platform changes, algorithm shifts, and creative trends to keep Jiffy competitive and innovative. • Communicate performance, insights, and next steps clearly and proactively to internal stakeholders.

Job Requirements

3-6+ years of hands-on experience managing paid social campaigns for an eCommerce or consumer brand (in-house or agency).
Proven track record of managing and scaling paid social budgets with a focus on performance and efficiency.
Strong analytical skills with the ability to build and interpret reports using Excel (intermediate or higher).
Hands-on experience with Meta Ads Manager, plus at least one additional platform (TikTok, YouTube, or Pinterest).
Experience planning, testing, and scaling performance-driven paid social campaigns.
Strong written and verbal communication skills, with the ability to clearly explain both data insights and creative decisions.
Experience working with creator-, SMB-, or prosumer-focused brands.
Strong creative instincts, particularly for short-form video and UGC-style content.
Comfort operating in fast-paced, high-ownership startup or scale-up environments.
Familiarity with full-funnel measurement, incrementality concepts, and blended CAC.
Builder mentality with a desire to take ownership, experiment, and drive impact.

Benefits

Compensation & Growth: Competitive salary, equity opportunities, and performance-based bonuses.
Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
Retirement Planning: 401(k)
Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
Professional Development: Annual stipend to support your learning and career growth.