• Own and scale Jiffy’s paid social strategy across Meta (Facebook & Instagram), TikTok, YouTube, Pinterest, and emerging platforms. • Develop and execute full-funnel paid social campaigns that balance short-term performance with long-term demand creation. • Design campaign structures including audience segmentation, budgeting, testing frameworks, and scaling strategies. • Lead paid social creative strategy, partnering with internal teams and contributing directly to the development of static, UGC-style, and short-form video ads when needed. • Plan and execute structured testing across audiences, creative, messaging, and formats, translating learnings into repeatable growth. • Analyze performance using platform data and Excel, delivering clear insights and recommendations to improve efficiency and ROAS. • Own reporting and KPI tracking, identifying trends and opportunities across channels. • Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals. • Stay ahead of platform changes, algorithm shifts, and creative trends to keep Jiffy competitive and innovative. • Communicate performance, insights, and next steps clearly and proactively to internal stakeholders.