• Develop and own a cohesive content strategy that aligns with TailorMed’s go-to-market priorities. • Work with the marketing leadership team to identify relevant and compelling “stories” that we want to evangelize around events and conferences. • Plan and execute persona-based content for every stage of the buyer journey — e.g., solution briefs, case studies, campaign assets, thought leadership articles, and sales enablement materials. • Write and edit compelling copy that distills complex ideas into clear, engaging narratives. • Partner with Product Marketing, Sales, and external designers/agencies to ensure consistent messaging and visual alignment across web, email, print and social. • Oversee creative execution (not design it yourself) — provide feedback, ensure brand consistency, and manage production and print workflows. • Build a content calendar, manage workflows, and track performance through engagement and pipeline metrics. • Own the execution for TailorMed’s participation in conferences, trade shows, and hosted events. • Manage pre-event planning, logistics, creative assets, and onsite engagement. • Develop pre-, during and post-event content strategy to maximize lead generation and ROI. • Partner with Sales to ensure tight alignment and follow-through from event to opportunity. • Track, analyze, and report event performance metrics and insights. • Define KPIs for content and event programs; measure effectiveness against pipeline and MQL goals. • Continuously test, learn, and optimize based on data and feedback.