• Lead and evolve the Workiva Brand by serving as a primary steward • Elevating our visual identity, advancing the design system, and ensuring consistency across global programs • Translate brand strategies and positioning into compelling creative direction and visual storytelling • Shape and contribute to brand strategy, brand architecture, identity evolution, and design system expansion • Concept, design, and deliver high-impact creative work for integrated brand campaigns, global events, digital ads, product marketing initiatives, and high-visibility executive moments • Lead the development of scalable brand systems, templates, and toolkits used globally across marketing and cross-functional teams • Stays at the forefront of industry and creative trends across brand design, motion, experiential, AI-powered content, and digital storytelling. Identifying opportunities to modernize and scale the brand through new formats, technologies, and creative approaches • Uphold exceptional craft across typography, color, layout and composition internally and externally; guiding agency partners to ensure creative outputs meet Workiva’s quality and strategic bar • Translate briefs into strategic design solutions rooted in insights and business goals • Work with Creative Operations, production partners, and external agencies to ensure fidelity from concept through delivery • Provide creative direction, mentorship, and thoughtful critique while facilitating cross-team design reviews that elevate collective creative thinking, standards, and execution across internal and cross-functional partners • Champion best practices in design, storytelling, accessibility, and global scalability • Manage end-to-end production for high-visibility deliverables (ie: executive decks, global events, campaigns, illustration/visual system work) • Analyze performance data in partnership with Marketing to refine creative for impact and continuous improvements