• This is a rare opportunity to sit at the intersection of strategy and creativity and scale a brand with a clear, powerful mission and an unmistakable value proposition. • We’re not just growing a business, we’re building a brand customers genuinely love, return to again and again, and proudly recommend and remember. • This is a high-impact, executive-level role partnering closely with the Co-founders/CEO, Merchandising and E-Commerce leaders, to serve as the creative and strategic force behind brand, content, and community. • Everything we put into the world – from our photoshoots to influencer content to go-to-market campaigns – will flow through this role, ensuring everything works in harmony to attract high-value purchasers, deepen retention, and fuel long-term growth. • In collaboration with founders, evolve Pepper’s long-term brand vision, positioning, tone, and aesthetic as we scale into new categories, customer segments and expand channels. • Translate merchandising vision, product strategy, and line plans into clear, compelling creative narratives that drive demand and conversion. • Own the product storytelling framework across launches, collections, and seasonal moments, ensuring creative both elevates the brand and is commercially effective. • Ensure product benefits, fit innovation, and category leadership are communicated in ways that are emotionally resonant and easy for customers to understand and buy into. • Serve as the ultimate brand steward, ensuring consistency across all customer touchpoints, channels, and teams. • Build storytelling frameworks that move her from single-purchase to multi-category shopper, increasing frequency and basket size. • Drive the use of customer insights, data, and analytics to develop emotionally resonant stories and optimize performance of content.