• Develop creative that drives measurable business impact - from engagement and conversion to brand awareness - while evolving Instrumentl’s visual brand identity across all marketing channels (web, social, content, events, email). • Design marketing assets, including landing pages, ad campaigns, sales and event collateral, and more. • Partner directly with Marketing, Product, and Design leadership to shape campaign strategy, liaise with external agencies, and create brand moments that support company goals. • Lead creative concepting and storytelling to elevate brand perception and engagement. • Translate marketing strategies and product launches into visually compelling creative concepts. • Source, brief, and direct freelancers and specialist creative vendors (illustrators, motion designers, photographers, etc.) to deliver creatively aligned, high-quality work. • Maintain and evolve brand guidelines and design systems for marketing use.