• Own and execute the end-to-end strategy and execution for lifecycle marketing campaigns from strategy to building to reporting, analysis, and optimization to drive aggressive acquisition for Restaurants’ products • Manage the entire customer journey, moving beyond simple acquisition to drive retention, upsell, and advocacy, treating lifecycle marketing as a product extension that drives "North Star" metrics • Be hands-on in our marketing automation platform (Salesforce Pardot) to set up email and push campaigns to educate, engage, and convert prospects across all restaurant segments (SMB, Mid-market, and Enterprise) • Partner with Marketing Ops and other Yelp LCM managers to inject Yelp Host messaging into every possible touchpoint across the entire company • Plan, design, and execute high-tempo lifecycle marketing tests (A/B testing subject lines, offer timing, and channel mix) to uncover opportunities for driving increased campaign engagement and conversion • Write creative briefs and manage production workflow • You will also design email headers via Canva and work with Figma files to ensure visual consistency • Manage Calendly events to streamline customer scheduling and engagement • Uncover opportunities for marketing campaign optimization across the customer lifecycle including segmentation and personalization, leveraging product usage data to trigger messages based on user behavior • Identify and troubleshoot issues in complex marketing programs, including utilizing Validity for email deliverability and list hygiene