• Launch, manage, and scale YouTube video, Display & Search campaigns (GDN, DV360, other DSPs) with a focus on lead generation KPIs (CPL, RPC, CPA, ROI) • Build and manage audience targeting (demographics, custom intent, retargeting, lookalikes) • Partner with design/creative teams to develop ad creatives, video storyboards, thumbnails, and CTAs optimized for click-through and conversion • Set up tracking links, pixels, and postbacks to ensure proper attribution across click and call funnels • Monitor campaigns daily and optimize for click quality, conversion rates, and profitability • Adjust budgets, bids, placements, and targeting strategies based on partner feedback and performance data • Test multiple ad angles (headline, imagery, hooks) and run multivariate creative tests • Deliver weekly performance reporting with insights, wins, and recommendations • Ensure ads, landing pages, and funnels meet carrier, CMS, and platform compliance standards • Work with internal compliance/legal teams to get approvals on creatives before launch • Maintain call and click routing accuracy to align with carrier/state requirements • Scale spend profitably while balancing margin targets vs. volume goals • Explore new publishers, ad formats, and placements • Build repeatable playbooks for lead generation • Stay current on Google Ads policies, insurance category restrictions, and competitor strategies