• Working closely with partners, data and media strategists to develop thoughtful and data-informed digital media plans that align with clients’ goals, whether persuasion, mobilization, or awareness • Running the buying pipeline to ensure trains are always moving, from client onboarding and verification processes, to finalized creative delivery and campaign set up, Q/A, and launch • Managing the successful execution of paid media campaigns across social, search, programmatic, and other digital ad platforms • Building and maintaining relationships with ad vendors and relevant publishers to ensure our media plans are thoughtfully constructed and tactfully executed • Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, overseeing regular reporting to track results against our clients’ goals, as well as developing processes to manage campaign monitoring and execution • Working with the rest of the ads team and firm’s partners to advise and support on targeting and testing strategies to improve our media approach and process