• Manage the team who owns day-to-day operations across Marketo, Outreach, Demandbase/6sense. • Build and maintain lifecycle processes including scoring, routing, segmentation, campaign architecture, and attribution setup. • Ensure data accuracy and system hygiene. • Architect lead lifecycle processes including scoring, routing, attribution, campaign/program setup, and funnel management. • Partner with IT, RevOps, marketing and SDR leadership to ensure alignment and seamless go-to-market process execution • Build dashboards and recurring reports for marketing programs, funnel performance, and pipeline contribution. • Write SQL queries and partner with BI/data teams to support analytics needs. • Provide actionable insights that improve campaign optimization and GTM planning. • Partner with Data/BI teams to ensure proper data governance, modeling, and analytics infrastructure. • Translate complex data into clear insights and recommendations for marketing leadership and cross-functional stakeholders. • Test, evaluate, and incorporate AI tools that improve automation, personalization, and operational efficiency • Build scrappy prototypes and process improvements that push the org toward AI-native marketing. • Evaluate and implement next-gen MarTech solutions that reduce manual work and improve targeting, orchestration, and personalization. • Collaborate with Sales Ops, SDRs, RevOps, and Marketing leaders to align on lead processes and GTM performance metrics. • Build operational frameworks, documentation, and governance that ensure reliability and repeatability as we scale.