• Develop and implement Social Media, Search, PMax, DemandGen, YouTube and Programmatic strategies for multiple brands in line with client’s goals • Design and manage awareness, prospecting, re-marketing and lead generation campaigns • Manage budgets and campaign optimizations to drive strong return on investment • Implement channel specific tactics across multiple platforms • Collaborate directly with the team in order to translate advertising & marketing campaigns appropriately for the various channels • Work with creative team and partners to deliver amazing results • Deliver POVs, audits and competitive analysis • Audience targeting, analysis, and recommendations • Monitor and track all campaign tactics by medium and source, and develop reports, insights and recommendations • Interpret data and strategize how to improve creative and approach to optimize results • Direct optimization, including audience targeting, ads, landing pages, A/B tests, and bid strategies, to meet and exceed established critical metrics • Actively monitor and leverage industry trends, best practices, and web performance analytics to recommend innovative, results-oriented digital projects and programs. • Budget stewardship, billing reconciliation