• Directly reports to the Senior Director, eCommerce and Digital Marketing • Responsible for supporting all aspects of the eCommerce business including business planning, online marketing, website management and analytics, content strategy and development, and promotional campaigns • Acts as a project manager to evaluate, prioritize, develop, manage, implement, and test eCommerce initiatives • Supports the development and execution of property-level strategic and tactical business plans and advertising budgets • Supports the user experience on Sentral.com and individual property websites including navigation, content development, booking funnel and promotional campaigns • Assists in the planning, QA and execution of web content and online marketing campaigns to ensure efficiency, accuracy and timeliness of publishing • Supports web analytics related to eCommerce and communicates relevant data to team members, executive leadership, cross-functional teams and external stakeholders • Assists in designing, writing, and optimizing marketing campaigns, for owned and non-owned channels, including SEO, SEM, Paid Social, Programmatic, Email Marketing, and more. • Collaborates with cross-functional teams (Product, Revenue Management, Operations, Site Teams, etc) to ensure alignment on goals and implications across eCommerce projects • Assists with management of external agencies and partners to deploy campaigns and solutions • Assists with implementation of new sales and marketing initiatives to increase direct bookings and profitability • Identifies eCommerce opportunities beyond current organizational thinking • Tests variables including incentives, creative, content, and cadence to optimize website and campaign performance