• Create and execute short-form video content for Knowt’s IB brand channels on TikTok, Instagram Reels, and Shorts • Own content end-to-end: ideation, scripting, filming, editing, posting, and iterating • Spot real-time trends and adapt them into content that resonates with IB students • Collaborate with marketing and cross-functional teams to highlight features, community stories, and student wins relevant to IB • Engage directly with the IB community through comments, DMs, and mentions • Analyze performance metrics and refine content strategy based on what’s working