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Performance Marketing Manager – Media Buying

Performance MarketingPerformance MarketingFull TimeRemoteTeam 1,001-5,000Since 1983H1B SponsorCompany Site LinkedIn

Location

California

Posted

66 days ago

Salary

$87.9K - $114.8K / year

Bachelor Degree2 yrs expEnglish

Job Description

• Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms. • Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend • Conduct deep data analysis to guide bidding, segmentation, and creative testing • A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers • Research new keyword opportunities and emerging SEM trends • Document learnings and present structured reporting to leadership • Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives

Job Requirements

2–4 years of hands-on PPC experience in performance marketing
Proven success managing campaigns with $50K+ monthly spend
Proficient with Google Ads , Microsoft Ads , and campaign management platforms
Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)
Comfortable working independently in a fast-moving, remote environment
A process-driven, analytical marketer who thrives on deep work and measurable results
Precise, organized, and obsessive about improving key performance metrics
Constantly testing, optimizing, and refining every campaign detail
A no-nonsense communicator who values clarity over fluff
Highly independent, proactive, and quietly competitive
Naturally curious — always researching, learning, and uncovering insights others miss