• Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market. • Develop cross-portfolio, solutions level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes • Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact • Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes • Support product marketing peers in development and enhancement of solutions-based sales plays • Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives • Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations • Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics • Strategize and execute product launches. Determine the metrics needed for success • Create effective plays and enablement for sales and CS teams • Work closely with product management to align marketing with product features and roadmap