• Own and evolve product, platform, and Biometrics services positioning, value propositions, and messaging • Lead go-to-market and integrated marketing communications strategies for priority products, services, segments, and launches • Develop and maintain sales enablement assets including pitch decks, fact sheets, case studies, demos support, and competitive battlecards • Establish and manage competitive intelligence across key competitors • Partner with Product Management to align roadmap priorities with market needs • Collaborate with Commercial leadership to ensure product marketing supports revenue goals • Support executive-level storytelling for boards, investors, and strategic customers • Contribute to industry events, customer forums, and flagship company initiatives • Other duties as assigned