• KOL Development: Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives. • Manage Commercial KOL engagement planning and execution at major congresses. • Brand Strategy and Regional Marketing: Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process. • Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management. • Management of regional marketing budget. • Promotional Physician Speaker Bureau: Identification, recruitment, and coaching of KOL speakers. • Vendor selection and management. • Commercial COE Profiling and Insights: Identify KOL champions and lead KOL-specific scientific education and clinical alignment. • Internal Collaboration to Optimize Launch Readiness: Integration and strategic planning with regional cross-functional team, ensuring effective communication and implementation of Brand tactics.