• Drive social media strategy, planning, and execution for a key client, with a primary focus on Meta platforms and experience across additional social and digital channels. • Accountable for helping key clients achieve increased marketing efficiency and effectiveness through social media. • Develop social media strategies and activation plans while working with both senior and junior team members to design, implement, and optimize social initiatives based on client needs primarily across B2C engagement and potentially some B2B. • Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms. • Support teams in analyzing performance of existing social campaigns, providing recommendations to optimize, test, and scale initiatives to improve results. • Define KPI requirements and social measurement frameworks aligned to client objectives and lead performance analysis and insight generation.