• Own the end-to-end strategy and execution of Pendulum’s newsletter growth initiatives • Develop and execute testing roadmaps across content, newsletter, cadence, offers, and messaging • Partner with Brand, Data and Web teams to ensure newsletters balance credibility and brand with performance • Own and scale Pendulum’s affiliate program end-to-end • Teaming with an agency, recruit, onboard, and manage high-quality affiliate partners • Optimize commission structures, incentives, and creative assets • Identify, test, and scale new growth opportunities • Run structured experiments across landing pages, offers, referral mechanics, and workflows • Build lightweight business cases to evaluate new channels and initiatives • Own and report KPIs for newsletter, affiliates, and growth experiments (revenue, CAC, LTVLCAC and more) • Use data to prioritize experiments and inform growth strategy • Work closely with Brand, Creative, CX, Web and Data teams to align growth initiatives with broader business goals