• Lead data management, performance analysis, reporting, and product segmentation reporting to derive insights, measuring marketing’s effectiveness on delivering, new logos, product extensions, customer cross sell and the effectiveness of associated campaigns and tactics (email, webinars, advertising, events, etc). • Develop compelling analysis, reports and presentations that effectively communicate key findings and insights to marketing stakeholders, the extended leadership teams, estaff and NMI’s Board of Directors. • Manage the marketing budget and allocate resources effectively, ensuring optimal utilization and tracking ROI for all marketing activities. • Ensure best practices for lead to loyalty programs are executed, and optimized. • Serve as the marketing liaison to sales operations, product operations and finance to ensure GTM effectiveness and insights across the portfolio to increase the efficiency and effectiveness of our GTM strategy and execution. • Ensure marketing has the right technologies, platforms and data from internal or external sources to efficiently and effectively drive revenue growth with product and sales. • Implement and enforce data privacy and security practices, ensuring all marketing activities comply with relevant regulations and standards