• Work collaboratively with the Sr. National Account Manager to develop a sales strategy designed to prospect & build customers within food service, drug, and non-traditional outlets. • Execute the strategy of the food service, drug, & non-traditional outlet channels to deliver on annual revenue goals. • Identify, engage and open new channels and accounts, with emphasis on segments such as food service (Sysco, Aramark, Gordon Food Service), non-traditional outlets (Sweetgreen, ecomm meal services, coffee shops), drug (CVS, Walgreens), and direct B2B sales as an ingredient supplier. • Optimize relationships with new partners to promote best-in-category opportunities - pricing and promotions, POS and in-store campaigns, SKU mix, shelf placement, etc. • Partner with trade and marketing teams to build and support account velocities. • In conjunction with the Trade Marketing Team and operations team, plan, organize, forecast and implement and manage promotional and trade spend initiatives • Work collaboratively with the Operations team to ensure strong customer service levels • Leverage network of brokers & distributors to support channels in accordance with the Hu mission, culture and values. • Propose the development, adaptation and/or changes to the company’s current product line based on trade feedback and competitive analysis.