• Own the end-to-end creation of industry-specific content, including: major eBooks, blog posts, industry POVs, case studies, newsletters, website copy, sales messaging, email campaigns, and materials for PR/media engagement • Work closely with Subject Matter Experts (SMEs) to extract technical details and elevate them into compelling, business-level messages and stories that resonate with executive and industry audiences • Serve as the primary marketing liaison, effectively managing relationships with executive-level Industry Leads, Sales teams, and Channel partners to ensure strategic alignment • Execute end-to-end logistics and promotion for industry conferences, regional customer events, and internal QBRs (venue sourcing, collateral, attendee coordination, social/web promotion) • Manage all logistics, speaker coordination, attendance driving, and promotion for webinars • Align strategy and content with channel partners (e.g., Databricks), manage marketing for proprietary IP, and provide critical support for sales enablement (RFPs, proposals, slide decks, sales material creation)