• Drive the evolution of LogicGate’s web strategy to meet company reputation, demand, and enablement goals. • Drive growth by improving the effectiveness of the website to increase visitor engagement and customer acquisition within targeted personas. • Partner with brand and design to create a holistic visual experience – translating the LogicGate brand across all digital touchpoints, with a premier .com experience at the core. • Continually refine the overall user experience. Develop and maintain systems to identify, propose, and analyze high-impact experiments and iterative updates. • Collaborate across the Marketing team on messaging, navigation, optimization, and conversion, as well as the overall website content strategy. • Establish a core set of web KPIs and reporting cadence to drive data-based design optimizations across .com and associated properties. • Own website and landing page conversion optimization strategy, partnering with various teams to drive ongoing improvements and improve inbound acquisition. • Design and implement AI solutions to transform the website experience in order to optimize conversion and facilitate operational efficiencies. • Develop SEO and GEO strategies and direct initiatives to improve visibility and traffic growth, user experience, and performance. Analyze SEO and GEO performance trends and proactively optimize results. • Leverage analytics and user research to recommend and drive improvements to all of LogicGate’s corporate websites. • Create and publish engaging content every day/week/month, which includes editing, proofreading, and improving pages. • Lead a global web strategy for LogicGate’s global go-to-market expansion, overseeing internationalization and localization efforts as needed. • Ensure legal compliance across websites, partnering with LogicGate Legal team (e.g. copyright, data protection, GDPR, CCPA).