• Lead our partner driven demand efforts by building and coordinating co-branded campaigns, marketing materials, and joint outreach activities. • Run demand generation campaigns across channels (including, but not limited to: paid ads, email, content, webinars, and digital outreach) to bring in qualified leads for the sales team. • Manage nurture workflows for inbound and outbound prospects. This includes email sequences, follow ups after webinars or events, and retargeting to move leads through the sales funnel. • Monitor campaign results and metrics such as leads generated, cost per lead, conversion rates, and campaign ROI. Use those insights to refine and improve future efforts. • Work closely with Sales, Product, and Customer Operations Teams to align marketing plans, especially around product launches, promotions, or partner campaigns. • Produce marketing assets and content that support demand generation and partner activation, including ad copy, email templates, landing pages, partner-facing materials, and webinar or event content. • Serve as the lead for demand generation while the Marketing Manager is on leave. You will own campaigns from start to finish with clear ownership and minimal oversight. • Explore new marketing approaches or channels, test ideas, and help expand our demand engine over time.