• Own creative direction and final sign-off for an assigned portfolio of clients • Serve as the primary creative partner to clients (alignment, expectations, presentations as needed) • Partner with PM/Client Services to manage prioritization, timelines, and scope • Attend client meetings as needed (kickoffs, planning, reviews) • Convert meetings and client inputs into clear briefs that include: objective, audience, offer, deliverables, channel specs, references, constraints, success metrics • Identify ambiguity early and propose options/solutions to unblock execution • Provide clear, prioritized, actionable feedback to designers and Art Directors • Ensure consistency with brand standards and channel performance best practices • Maintain quality across high-volume marketing output (web, email, ads, organic) • Implement and maintain a tiered QA system: Designer self-QA → AD review → ACD final review • Reduce revision cycles by improving upstream direction and clarity • Escalate only high-risk work per agreed rubric (VIP accounts, new campaigns, strategic landing pages) • Mentor Art Directors to strengthen direction, critique, and decision-making • Coach designers on craft and execution standards