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Launch Potato

Launch Potato’s brands and technologies help customers discover new products and services that make their lives better!

Senior Manager, Paid Media

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 51-200Since 2015H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

72 days ago

Salary

$100K - $140K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

• You will lead Launch Potato’s paid media strategy for FinanceBuzz across Google’s advertising ecosystem including Search, Performance Max, YouTube, Display, and Demand Gen/Discovery, driving profitable growth and operational excellence. • You’ll combine strategic leadership with hands-on execution, personally overseeing high-impact campaigns, testing roadmaps, and optimization strategies. • You’ll partner with existing media managers to plan and allocate resources to execute on your campaign strategies. • You’ll identify scalable opportunities, improve efficiency, and strengthen Launch Potato’s competitive position in performance marketing. • This is a high-impact, high-visibility role with direct influence over budgets, strategy, and our intention is for you to grow to manage your own team. • You’ll partner with senior leadership to shape the future of our paid media roadmap while setting new standards for analytical depth, automation, and executional precision.

Job Requirements

  • Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen spanning multiple verticals.
  • Deep analytical expertise with BI tools (Looker, Google Analytics, etc.) plus advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.)
  • Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Google’s full ecosystem.
  • Ability to leverage audience, creative, and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics.
  • Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads.
  • Exceptional communication and collaboration skills; able to influence decision-making across creative, analytics, and executive teams.
  • Leadership experience mentoring and developing paid media teams.

Benefits

  • Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
  • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.

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