• Serve as the primary day-to-day owner of client relationships, while also acting as the media and performance lead, setting channel strategy, overseeing execution, and ensuring campaigns drive measurable impact across the full funnel. • Build strong, long-term relationships with senior marketing, revenue, and operations stakeholders. • Proactively identify risks, opportunities, and expansion paths within each account. • Balance client expectations with internal priorities, scope, and resourcing. • Lead development of multi-channel media strategies aligned to client business goals, ICPs, and revenue targets. • Oversee planning, execution, and optimization of demand generation campaigns across channels such as: - LinkedIn, Google, programmatic, paid social, and emerging B2B media platforms • Own performance measurement and optimization against KPIs such as CPL, CPQL, pipeline contribution, and ROI. • Manage media budgets across channels, partners, and tactics with clear accountability. • Evaluate, select, and manage relationships with media vendors, publishers, and platforms. • Partner closely with GTM Engineering to ensure: - CRM, marketing automation, and attribution systems are properly configured - Reporting accurately reflects funnel performance and revenue impact • Interpret performance data to surface insights, guide optimization, and inform strategic decisions. • Lead cross-functional delivery across strategy, media, GTM Engineering, and Demand Capture.