Franki

Construire ensemble les projets les plus ambitieux

Head of Growth Marketing

Growth MarketingGrowth MarketingFull TimeRemoteLeadTeam 201-500Since 1911Company Site LinkedIn

Location

California + 3 more

Posted

71 days ago

Salary

$150K - $180K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

• Own paid acquisition end-to-end across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and programmatic channels — setting targets, budgets, and pacing for ROI and payback. • Build and scale affiliate and creator programs to complement paid efforts, working with freelance support to expand reach and efficiency. • Co-lead PLG experimentation with Product — from hypothesis design to prioritization (ICE/RICE), feature-flag rollouts, and impact analysis. • Instrument analytics and attribution (MMP setup, event taxonomies, cohorts, LTV/CAC modeling), ensuring privacy-safe measurement through SKAdNetwork/AdAttributionKit and Conversions API. • Drive App Store conversion via Product Page Optimization, Custom Product Page tests, and Google Play Store Listing Experiments. • Report progress and insights using dashboards, cohort analysis, and growth accounting tied to a single North Star Metric.

Job Requirements

8+ years in growth/performance marketing, with at least 3+ focused on mobile apps at seed–Series C stages.
Proven experience owning budgets and achieving CAC/LTV and payback targets across major paid channels.
Hands-on experience with MMPs (AppsFlyer, Adjust, or Branch), SKAdNetwork/AdAttributionKit, Conversions API, and analytics tools (Amplitude, Mixpanel, GA4).
Demonstrated ability to execute against a North Star Metric and AARRR frameworks.
Experience designing and implementing growth loops (referrals, sharing, incentives, creator/affiliate) in partnership with product teams, proving compounding impact
Entrepreneurial, data-driven mindset — equally comfortable designing strategy and diving into campaign ops.

Benefits

Competitive compensation and 100% covered healthcare, dental, and vision benefits for employees
PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
401(k)
Equipment: Computer & technology equipment applicable to your role.
Monthly Stipend: $40 (Tax-free) to cover home office expenses