• Build end-to-end 2026 launch strategy pre-order • Define positioning, messaging hierarchy, funnel architecture, and market sequencing • Translate business goals into clear growth roadmaps, timelines, and budgets • Own paid channels (Meta, Google, YouTube, TikTok, affiliates, creators) • Build and optimize performance funnels using data-driven testing and iteration • Forecast CAC, ROAS, and spend efficiency with precision and transparency • Develop dashboards, KPIs, reporting cadences, and weekly performance reviews • Partner with Finance to model scenarios, budgets, revenue projections, unit economics • Present marketing performance to executives and investors • Architect and optimize the end-to-end customer journey • Improve conversion, retention, LTV, and product education through CRM programs • Build a systematized creator/influencer/affiliate engine • Work with internal and external partners to secure meaningful earned visibility • Support community growth initiatives and brand activation opportunities • Own the performance of the website as a revenue engine • Establish testing frameworks, landing page experiments, CRO strategy • Coordinate with design/dev partners to improve speed, clarity, and conversion