• Own the creation and execution of high-impact content that supports both strategic brand storytelling and demand generation campaigns. • Partner closely with Brand, Product Marketing, and Demand Gen teams to produce content that builds thought leadership, strengthens our brand, engages customers, and drives measurable business results. • Develop and execute a content strategy that balances thought leadership, customer advocacy, and campaign-driven initiatives. • Create and manage a wide range of content including blogs, case studies, whitepapers, eBooks, webinars, landing pages, email campaigns, and sales enablement assets ensuring alignment with overall GTM strategy. • Translate complex product value into compelling narratives for multiple audiences. • Collaborate with Product Marketing, Demand Generation, and Customer Success to ensure content aligns with G0-T0-Market strategy and customer needs. • Maintain consistent brand voice and messaging across all content channels. • Track and report on content performance leveraging engagement, pipeline influence, and business impact metrics. • Manage external agencies or freelance contributors as needed to scale content output.