• Own the InfluxData website as a growth channel, including conversion rate optimization, site performance, and user experience improvements to drive developer signups and product adoption • Design and execute marketing experiments focused on product-led growth motions and lead generation; source and prioritize test ideas with cross-functional teams, design and execute A/B tests, analyze results, and implement successful experiments • Develop and execute a technical SEO/GEO roadmap focused on improving crawlability, indexability, structured data, and InfluxData's discoverability in AI-powered search results to drive organic growth • Own the web development roadmap, managing priorities and projects that balance conversion optimization, technical improvements, and new capabilities • Analyze user behavior, conversion funnels, and test results to identify what's working and what needs to change • Establish regular reporting cadence to communicate website performance, organic growth metrics, and experiment results to leadership and cross-functional teams • Understand B2B SaaS marketing and sales motions to drive cross-functional success