• Design and execute demand generation strategies that align with our business goals and target audience. • Plan, implement, and optimize multi-channel marketing campaigns, including email marketing, content marketing, social media, webinars, and paid media. • Develop and manage lead nurturing programs to engage and convert leads into customers. • Monitor and analyze campaign performance using key metrics such as lead conversion rates, cost per lead, and ROI. • Work closely with the sales team to align marketing efforts with sales objectives and ensure a seamless handoff of leads.