• Manage and execute SEO programs, including technical SEO, on-page optimization, content recommendations, link-building support, and local SEO initiatives. • Plan, launch, and optimize PPC campaigns across platforms such as Google Ads and Bing Ads (paid social included). • Conduct keyword research for both SEO and PPC initiatives. • Monitor and optimize campaign performance to improve traffic, conversions, CPA, and ROI. • Analyze data from Google Analytics, Google Search Console, and SEO tools to generate actionable insights. • Implement SEO recommendations directly or in collaboration with developers and content teams. • Manage bids, budgets, ad copy, extensions, and landing page optimization for PPC campaigns. • Support website launches, updates, and migrations from an SEO perspective. • Prepare clear performance reporting for internal teams and clients. • Collaborate closely with account managers, content teams, developers, and sales as needed.