• Manage, organize and develop the growth of the business in the assigned territory which includes meeting sales targets, accurate forecasting and budget/expense management • Develop account sales plans and coordinate specific activities within targeted accounts in consultation with sales management • Partner with marketing and sales management to identify and implement sales tools • Produce bi-weekly sales forecast • Maintain prospect and customer communication records in corporate CRM system. • Report quarterly goals aligned to overall corporate and regional objectives • Generate weekly activity updates including updates in sales forecasts, lost order information, sales call reports and miscellaneous issues relevant to revenue growth • Monitor and report regional market trends, identify new market potentials • Participate in the design of account-based marketing plans • Participate in scientific conferences, tradeshows and related field support activities • Effectively communicate goals, competitive activity, issues, and accomplishments to manager. • Travel within assigned territory as necessary to conduct field sales calls and related activities (minimum 60% travel) • Represent the company professionally, ethically and morally • Help launch potential future products • Achieve technical knowledge and applications on assigned product lines