• Develop regional strategic plans to meet revenue, profitability, and market penetration goals. • Drive regional performance by ensuring alignment and executing on critical sales and service strategies and tactics. • Develop programs that generate additional sales revenue in assigned region by running initiatives targeted at increasing referrals of eligible patients to implanting physicians. • Collaborate with the field team to identify strategies to increase referrals of appropriate patients and overcome barriers that are restricting the national growth and adoption of the therapy. • Provide ongoing coaching and feedback to field sales and support staff through field visits, observation and measurement of results. • Oversee training strategies and market development plans for the region to ensure the sales teams have the skills and tools to drive therapy adoption and revenue targets. • Lead effective talent management strategies within the region, including implementation of high quality talent acquisition and talent development skills. • Develops and maintains relationships with new and existing customers, KOLs and industry leaders. • Maintains understanding of technology in a competitive environment. • Effectively manage and own P&L for region with finance alignment. • Build and maintain effective relationships within ABT and competitive customers. • Ensure the quality policy/system is planned, understood, implemented and maintained by ensuring compliance within the department. • Ensure departmental compliance as well as appropriate departmental resources are available to effectively maintain the quality system (people, facilities, tools, and training).