• Responsible for the end-to-end management of the Sales Operations and Commercial Execution business unit across the United States and Canada. • Lead sell-out sales management with final customers (retailers) while ensuring best-in-class execution of brand strategy at the point of sale (POS). • Onboard and develop new brands within the portfolio. • Ensure strict adherence to the sales management and commercial execution model, driving field discipline, and standardizing execution. • Deliver profitable growth, strong brand positioning, and operational excellence, particularly within National and Hispanic markets. • Develop new clients and business opportunities in merchandising and retail execution. • Ensure compliance with operational standards and key field performance KPIs. • Lead and manage the field operations team (Team Leaders, developers, merchandisers). • Optimize routes, resources, operational costs and budget. • Implement continuous improvement processes and field-tracking technologies. • Maintain strong relationships with current clients and manage critical escalations. • Collaborate with Marketing, Trade and Sales to enhance in-store visibility and activations.