• Partner with Sales leadership to analyze, optimize, and operationalize the sales funnel, from prospecting through closed-won, ensuring visibility into performance at every stage. • Develop and maintain sales dashboards, reports, and KPIs to track pipeline health, conversion rates, forecasting accuracy, and rep productivity. • Own CRM processes (Salesforce) to ensure accurate data capture, hygiene, and compliance with sales processes and SLAs. • Support ad hoc analysis and campaign targeting requests with scalable, repeatable reporting processes. • Support and improve lead and account routing logic to ensure speed-to-lead and alignment with go-to-market strategy. • Partner with Systems Admins to deploy and maintain Salesforce enhancements and related sales tools, supporting the evolving needs of the sales organization. • Serve as the point of contact for sales tooling—monitoring performance, troubleshooting issues, and coordinating fixes as needed. • Support territory planning and account ownership within the CRM, ensuring accurate assignments and clean data. • Conduct process audits and identify opportunities for automation and scalability within core GTM workflows. • Collaborate with stakeholders in Sales, Marketing, and RevOps to streamline lead routing, territory assignments, and opportunity management. • Support forecasting and pipeline management, ensuring consistent methodology and high confidence in reported data. • Coordinate cross-functional projects that impact the sales organization (e.g., rollout of new tools, process changes). • Document and maintain sales processes to drive clarity and alignment across teams.