• Developing plans and tailored playbooks for all channels against their local properties and events • Mobilizing brand planning • Sampling execution • Event and venue activations across territory • Ticket management • Resort / Destination planning and execution (where applicable) • Works with Experiential Team to inform professional or Tier 1 sponsorships • Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds • Ensures mobile asset requests are complete and aligned with brands / events • Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team • Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans • Supports the execution of On-Premise plans • BET Team Captain (where applicable) • Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth • Manage the ROI for channel programs • Communicate results and priorities weekly/monthly • Coach and mentor Trade Activation Managers and wholesaler sales teams • Direct channel specific pilots; manage optimization of each channel's key levers • Cascade annual/trimester channel blueprint (Initiatives and Programs) KPI's - Channel volume, share, program execution, distribution