• Disproportionately servicing Nordson EFD Top Customers • Increase share of Nordson EFD Top Products sold in the territory • Increase share of Nordson EFD equipment sold in Focus Target Markets (Automotive, Life Sciences, Electronics, Animal Health) • Owns the region, understanding the construct and nuances of the region and developing action plans and strategies to grow that region beyond expected economic growth • Responds to technical and commercial inquiries from customers and prospects in a prompt manner, addressing any customer troubleshooting or training assistance, requests for quotations, equipment recommendations and demonstrations • Proactively contacts customers in the sales region, supporting past supply of Nordson EFD product and developing new opportunities within each customer location • Reports on the region, including monthly forecasts, activities, key actions, key accounts and annual sales plans and key initiatives • Utilizes all available sales tools, including CRM / C4C, sales presentations, demo equipment, Road Shows and Trade Shows. • Works with diverse groups to ensure customer satisfaction, including Customer Service (CSG), Tech Services, Shipping/Logistics, Engineering, and more • Works with Marketing to support lead generation, product growth, product strategies and pricing, trade shows, and more, including MarComm and Product Line Managers (PLM) • Travels throughout assigned territory to meet with regular and prospective customers, focused on becoming each customer’s manufacturing partner and fluid dispense expert • Provides training assistance for new salespeople or new sales training manuals/protocol • Understands all Nordson entities, their key products, and their key sales offerings. • Works to ensure Nordson is successful, no matter how the sales credit is applied