• Define and clearly communicate the product vision, goals, and long-term strategy. • Collaborate with customers, internal stakeholders, and business leaders to gather feedback, identify needs, and translate them into actionable requirements. • Track product performance using analytics platforms such as Mixpanel, Amplitude, and Google Analytics. • Monitor and optimize key subscription metrics including retention, churn, CAC, LTV, and multipliers. • Drive initiatives that integrate CRM tools (e.g., Keap, ActiveCampaign) into the product workflow. • Collaborate with engineering and finance teams on payment processor integrations. • Translate product strategy into actionable items and maintain a well-groomed, prioritized product backlog. • Define clear and measurable acceptance criteria for features and support testing processes to ensure high-quality deliverables. • Collect and analyze feedback from users, stakeholders, and market research to continuously iterate and improve the product.