• Lead the development of integrated media strategies across digital, social, programmatic, and traditional channels. • Oversee media planning and buying processes, ensuring efficiency and effectiveness. • Build and maintain strong relationships with clients, acting as a trusted advisor on media strategy. • Manage vendor partnerships and negotiate contracts to secure optimal pricing and placements. • Monitor campaign performance and provide actionable insights for optimization. • Stay ahead of industry trends, emerging technologies, and platform innovations. • Mentor and develop a team of media planners and buyers, fostering a culture of positivity, collaboration and growth.