• Develop and implement end-to-end demand generation strategies across several software solutions, that align with EverPro’s business goals, focusing on scalable lead generation and nurturing initiatives • Design and manage integrated marketing campaigns (traditional, digital and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey • Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI • Leverage data analytics tools (e.g., PowerBI, HubSpot, Salesforce, Marketo, and others) to monitor campaign performance, identify growth opportunities, and optimize conversion rates across acquisition channels • Collaborate with cross-functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs • Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight-based optimizations across channels and tactics • Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals • Partner with Sales to ensure seamless lead handoff, effective follow-up, and alignment on lead scoring and qualification criteria • Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing elements such as content, channels, and targeting based on performance