• Achieving sales goals and maintaining the sales budget. • Establishing and building senior-level relationships within assigned accounts. • Understanding customer decision-makers and influencers to drive profitable sales and protect base-business. • Identify innovative strategic solutions for the commercial team. • Providing accurate and timely forecasting to senior leadership. • Collaborating across APOC US Commercial functions to ensure commercial goal achievement. • Planning, coordinating, and managing the activities of the broader commercial team (sales, marketing, finance, etc.). • Identify sales opportunities and effectively represent the company and its products. • Working with the leadership team to assign roles, expectations, responsibilities, and timelines. • Acting as an internal advocate for the customer and leveraging internal relationships to drive business objectives. • Handling contract negotiation, pricing, proposal/bid preparation, customer service, and follow-up. • Assisting in the formulation of strategic sales plans and tactics, including annual territory/regional plans and sales forecasting. • Monitoring market, customer, and competitor trends and advising management on improving company competitiveness. • Working closely with APOC US Marketing to identify new opportunities and develop marketing plans and programs. • Providing regular sales reports, forecasts, and communication with sales and marketing management.