• Cultivate and manage leads, lists, and reporting • Optimize inbound leads, manage data, and leverage AI tools to discover new opportunities • Research and develop potential client lists with contacts for sales reps • Develop and maintain email drip campaigns and automation flows • Manage sending domain deliverability, sender reputation and list hygiene • Own and optimize Pipedrive (or similar CRM) • Maintain clean, actionable data across all accounts • Build dashboards and monthly reports showing all sales activity • Research and integrate AI tools for prospecting and personalization • Identify ways to automate repetitive tasks like LinkedIn follow-ups, lead enrichment, and RFP tracking • Stay ahead of emerging sales AI trends • Hand off sales-ready opportunities to the sales team